Privacy policy

Last updated: 18 February 2026

Good Mud operates this store and website, including all related information, content, features, tools, products, and services (the “Services”). We use Shopify to power our online store and securely process transactions.

This Privacy Policy explains how we collect, use, and share your personal information when you visit our website, make a purchase, sign up for emails, or otherwise interact with us. By using our Services, you agree to the collection and use of information in accordance with this policy.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy applies in relation to your personal information.

Personal Information We Collect

When we refer to “personal information,” we mean information that identifies you or can reasonably be linked to you.

Depending on how you interact with us, we may collect:

• Contact details — name, billing address, shipping address, phone number, and email address
• Payment information — payment method details and transaction confirmations (we do not store full card details)
• Account information — login details, saved preferences, and wishlist items
• Order and transaction information — products viewed, added to cart, purchased, returned, or exchanged
• Communications — messages or enquiries you send to us
• Device and usage information — IP address, browser type, device information, and website interaction data

How We Collect Information

We collect information:

• Directly from you when you place an order, create an account, subscribe to emails, or contact us
• Automatically through cookies and similar technologies when you browse our website
• From trusted service providers who help us operate our store, process payments, fulfil orders, and provide marketing services

How We Use Your Information

We use your personal information to:

• Process and fulfil orders, including payments and delivery
• Provide customer support and respond to enquiries
• Manage your account and preferences
• Improve our website, products, and customer experience
• Send order updates and service-related communications
• Send marketing emails or promotional messages (only if you opt in — you can unsubscribe at any time)
• Prevent fraud and maintain the security of our business
• Comply with applicable laws, including the Protection of Personal Information Act (POPIA)

Marketing Communications

If you subscribe to our emails, we may send updates about:

• New product launches
• Seasonal releases and gifting campaigns
• Workshops and creative events
• Special offers and promotions

You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us at hello@goodmud.co.za.

Even if you opt out of marketing emails, we may still send important service-related messages about your orders or account.

How We Share Your Information

We may share your information with trusted third parties where necessary to operate our business, including:

• Shopify, which hosts our online store
• Secure payment processors
• Shipping and fulfilment partners
• Marketing and analytics providers
• Professional advisors or authorities where required by law

We do not sell your personal information.

Shopify Hosting

Our store is hosted on Shopify. Shopify processes certain information to enable secure checkout, store functionality, fraud prevention, and performance improvements. Shopify may process data in countries outside South Africa in accordance with their security standards.

Cookies

We use cookies and similar technologies to:

• Improve your browsing experience
• Remember your preferences
• Understand how visitors use our site
• Support marketing and advertising efforts

You can adjust your browser settings to refuse cookies, but some parts of the website may not function properly.

Children’s Information

Our Services are not directed at children under 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at hello@goodmud.co.za and we will take appropriate steps to remove it.

Data Security and Retention

We take reasonable technical and organisational steps to protect your personal information. However, no online system can guarantee complete security.

We retain personal information only for as long as necessary to:

• Fulfil orders
• Comply with legal and tax obligations
• Resolve disputes
• Maintain accurate business records

Your Rights

In accordance with applicable data protection laws, including POPIA, you may have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information where legally permitted
• Withdraw consent to receive marketing communications

To exercise any of these rights, please contact us at hello@goodmud.co.za.

International Transfers

Some of our service providers may store or process information outside South Africa. Where this occurs, we take reasonable steps to ensure appropriate data protection safeguards are in place

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. The updated version will always be posted on our website with the revised date.